I have not tried this beer, but was drawn to make comment on it by an advertisement on the back of a recent CAMRA publication. Who is this beer marketed at?
Taking the ad at face value it could be assumed that it is being marketed as a chav beer. Two old geezers dressed up in very chav hoodie get up with two (chav) dogs that would not be out of place on any estate. So by placing this ad on the back of a CAMRA publication which is ‘very’ middle class are they inadvertently saying ‘drink this beer and you can be a chav too?’ Sounds very appealing to my middle class sensibilities – NOT
I really just don’t get it. To further make the beer appear to be more chav like (my observations over the last few years have noted that cheap lager and cider are the beverages of choice for chavs), they describe the beer as “Lighter in Alcohol and colour, with a dry citrus flavour. It’s ale that’s like well wicked, innit”. They could be describing cheap lager (like Fosters Citrus Twist).
Why don’t they just advertise how the beer tastes: “Shepherd Neame – common as muck”